Coordination of advertising, media relations, social media and owned content strategies
Media training
Media relations (national, international, local and trade)
Coverage monitoring and analysis
Content creation
How organizations communicate with the media has changed dramatically in recent years. With the rise of digital, the storytelling capacity and reach of media channels and platforms have multiplied exponentially, increasing media outlets’ impact. This environment amplifies the importance of professionals with the strategic expertise to focus key messages and articulate information that is compelling to those outlets and their target audiences.
From media relations training to social media engagement strategy, D&E provides strategic media relations counsel that helps clients tell their stories in both owned content and digital advertising tactics, across a variety of platforms, from news pages and websites to social media.
Media relations is a critically important component of any integrated communications strategy and is an effective way to reach all of an organization’s stakeholders while providing vital third-party credibility.
work & insight
From media relations training to social media engagement strategy, see how we think about strategic media relations.
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