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Big Data vs. Intuition in Business Decisions (Part 2)

October 9, 2014

Big Data vs. Intuition in Business Decisions (Part 2)

D&E Staff

The desire to make better decisions as quickly as possible has led to an even bigger push around data and...

Big Data vs. Intuition in Business Decisions (Part 1)

October 8, 2014

Big Data vs. Intuition in Business Decisions (Part 1)

D&E Staff

The desire to make better decisions as quickly as possible has led to an even bigger push around data and...

2015 Planning: KEEP, STOP, START

September 23, 2014

2015 Planning: KEEP, STOP, START

Lisa Zone

It’s hard to believe, but 2015 is just around the corner. Many of our clients are already in the throes...

The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

September 8, 2014

The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

Lisa Zone

As the Content Marketing World conference and expo descends upon Cleveland this week, I can’t help but think about who’s doing content...

5 questions to answer before committing to a company name change

July 1, 2014

5 questions to answer before committing to a company name change

Scott Chaikin

A name change is a rare opportunity for many organizations. It’s one of those events that creates a spotlight, capturing...

Employer branding at Starbucks – everyone wins

June 20, 2014

Employer branding at Starbucks – everyone wins

Karin Bonev

This post was cowritten by our summer intern, Samantha Tuly. Starbucks recently announced the addition of the Starbucks College Achievement Plan to its...

Three tips for CEOs getting started on social media (which is inevitable)

April 25, 2014

Three tips for CEOs getting started on social media (which is inevitable)

Scott Chaikin

To CEOs who aren’t yet posting on social media: You’re not alone. Fewer than 6 percent of CEOs in a recent study use...

The five W’s of building a personal social media brand for business

April 8, 2014

The five W’s of building a personal social media brand for business

Lisa Zone

I have a lot of conversations with clients, prospects and colleagues about how they can more effectively use their personal...

4 Keys to Streamlined Communications Planning

February 11, 2014

4 Keys to Streamlined Communications Planning

Scott Chaikin

I’ve talked to a lot of CEOs and business leaders who don’t believe their communications operations are addressing their priorities....

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