July 1, 2014
Scott Chaikin
A name change is a rare opportunity for many organizations. It’s one of those events that creates a spotlight, capturing...
June 20, 2014
Karin Bonev
This post was cowritten by our summer intern, Samantha Tuly. Starbucks recently announced the addition of the Starbucks College Achievement Plan to its...
April 25, 2014
To CEOs who aren’t yet posting on social media: You’re not alone. Fewer than 6 percent of CEOs in a recent study use...
April 8, 2014
Lisa Zone
I have a lot of conversations with clients, prospects and colleagues about how they can more effectively use their personal...
February 11, 2014
I’ve talked to a lot of CEOs and business leaders who don’t believe their communications operations are addressing their priorities....
February 5, 2014
Building a respected brand is hard. Keeping it is even harder. NBC is learning that lesson the hard way. This...
October 31, 2013
We’ve worked with a number of clients as they have navigated through mergers and acquisitions. Typically, the due diligence process focuses...
September 5, 2013
It’s a common misconception that social media only makes sense for B2C brands. We’re seeing an increased focus on social...
August 21, 2012
Like any business endeavor, an effective social media strategy requires knowledge and planning to be successful. Business-to-business marketing can be...
