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The 5 essential levels of B2B influencer marketing

February 9, 2017

The 5 essential levels of B2B influencer marketing

D&E Staff

News Flash!  Influencer marketing isn’t just for B2C brands.  But B2B influencer marketing is more involved than you might think. ...

Fantasy Social: LinkedIn Publishing vs. Medium

October 26, 2016

Fantasy Social: LinkedIn Publishing vs. Medium

D&E Staff

Fantasy Social: LinkedIn Publishing vs. Medium Like football, B2B social media isn’t always won with extra points and field goals....

Fantasy Social: Draft the right platforms for your team

October 13, 2016

Fantasy Social: Draft the right platforms for your team

Lisa Zone

Fantasy Social: Draft the right platforms for your team Are your B2B social media efforts going the extra yard for...

Social media apps and your IR team

September 1, 2016

Social media apps and your IR team

Angela Almasy

Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than...

B2B or not B2B: Should your B2B brand consider influencer marketing?

August 31, 2016

B2B or not B2B: Should your B2B brand consider influencer marketing?

Lisa Zone

If you’re a marketer or communicator at a B2B organization, chances are you’ve heard the phrase “influencer marketing” but may...

Bouquets & Branding: 3 things you can learn about customer loyalty from daisies

May 24, 2016

Bouquets & Branding: 3 things you can learn about customer loyalty from daisies

Lisa Zone

I’ve had “write blog post” on my to-do list for several weeks now. Trouble is, I’ve had little inspiration for...

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