November 19, 2020
Lisa Zone
This is part one in a four-part series about planning your 2021 marketing communications initiatives. Click here to read more. If...
September 24, 2020
If you’re anything like me, you’ve probably felt like you were in a planning (or re-planning) mode since about March....
April 15, 2020
History proves that pulling back during a pandemic is a bad brand strategy As the old saying goes, history always...
March 5, 2020
Building your personal brand via social media can be an effective tack, especially when your schedule precludes you from attending...
January 7, 2020
At the 2019 annual Women’s Leadership Conference of Northeast Ohio, I had the honor of speaking to hundreds of women...
December 5, 2019
Identifying a brand strategy and message are critical steps as you continue to grow your company. It takes years to...
