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Strategic communication is essential to recruit, retain, engage talent

April 23, 2018

Strategic communication is essential to recruit, retain, engage talent

D&E Staff

We expect to see or hear the headline at least once a week. It’s the headline that laments the loss...

5 tips to help cities benefit from Amazon’s HQ2 search

January 25, 2018

5 tips to help cities benefit from Amazon’s HQ2 search

D&E Staff

The publicity for Amazon’s HQ2 is astounding. Never before has a site selection process been conducted so publicly, to the...

Manage the blitz – PR lessons learned from the NFL

January 19, 2018

Manage the blitz – PR lessons learned from the NFL

D&E Staff

Each year, the National Football League and its teams absorb a number of PR hits (no pun intended). In recent...

Want to communicate with the media better? Practice, practice, practice

October 12, 2017

Want to communicate with the media better? Practice, practice, practice

D&E Staff

Organizations that want to have effective communicators that can ably deal with the media in the course of normal business...

Getting your story told starts with research

September 20, 2017

Getting your story told starts with research

D&E Staff

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project...

How’s this for a headline? “Cleveland wins, Rust Belt loses”

May 11, 2017

How’s this for a headline? “Cleveland wins, Rust Belt loses”

D&E Staff

CBS’ headline was cautious: “Cleveland begins to shine again.” The Associated Press’ was understated: “Safe GOP convention boosts Cleveland’s image...

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