October 13, 2016
Lisa Zone
Fantasy Social: Draft the right platforms for your team Are your B2B social media efforts going the extra yard for...
August 31, 2016
If you’re a marketer or communicator at a B2B organization, chances are you’ve heard the phrase “influencer marketing” but may...
May 24, 2016
I’ve had “write blog post” on my to-do list for several weeks now. Trouble is, I’ve had little inspiration for...
October 26, 2015
This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data...
July 23, 2015
My favorite rebranding in recent history is the shift from “pleather” to “vegan leather.” I remember being horrified in high...
June 23, 2015
How data and analytics can amplify your social media brand This post is the second in a series about using...
