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The Three “L’s” of Social Media Strategy

August 21, 2012

The Three “L’s” of Social Media Strategy

Lisa Zone

Like any business endeavor, an effective social media strategy requires knowledge and planning to be successful. Business-to-business marketing can be...

7 observations on the convergence of paid and earned media

October 6, 2021

7 observations on the convergence of paid and earned media

D&E Staff

How’s anyone supposed to get their bearings in an industry that’s (cliché incoming) “changing at a faster pace every day?”...

3 lessons you’ll learn in media training

March 25, 2021

3 lessons you’ll learn in media training

D&E Staff

Dix & Eaton offers media trainings of all shapes and sizes. From full and half-day sessions to more condensed, virtual...

4 reasons brands should invest in paid social advertising

February 4, 2021

4 reasons brands should invest in paid social advertising

D&E Staff

With news feed algorithms quickly changing across all social platforms, it’s unlikely that you can rely solely on organic content...

3 ways social listening can inform your 2021 marketing plan

September 24, 2020

3 ways social listening can inform your 2021 marketing plan

Lisa Zone

If you’re anything like me, you’ve probably felt like you were in a planning (or re-planning) mode since about March....

The ‘S’ in ESG stands for ‘social,’ not ‘soft’

July 29, 2020

The ‘S’ in ESG stands for ‘social,’ not ‘soft’

Gregg LaBar

Just a few years ago, much of what fell into the “S” in ESG (environmental, social and governance) was deemed...

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