Back to basics – what you’ll need to succeed when the data is shut off
The release of iOS 14.5 and increasing adoption of general data protection regulation (GDPR) and California Consumer Privacy Act (CCPA) policies have tossed the marketing and advertising worlds into a blurry landscape. You don’t have to fully grasp buzzwords like big data, user tracking, audience segmentation, attribution, targeting (and retargeting) to sense the growing anxiety […]