Five Ways Social Media Can Strengthen Stakeholder Relationships
As stakeholder expectations evolve and generative AI changes how people discover information, owned social media channels have become an increasingly important extension of an organization’s broader communications strategy. Customers, employees, investors, partners, policymakers and community leaders all expect timely, transparent communication from the organizations they trust. At the same time, generative AI tools increasingly draw […]
Building Credibility When Communities Have Questions
Today’s chemical manufacturers are navigating increasingly complex public conversations around PFAS, microplastics, remediation projects, emissions and other environmental issues. When residents hear terms like “cleanup” or “contamination,” they typically aren’t evaluating scientific studies or regulatory thresholds. Instead, they are hearing something potentially scary and wondering: “Is my family safe? Can I trust what I’m being […]