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Dix and Eaton Media Relations
7 GEO stats communicators can’t ignore
D&E Staff

Picture this: A top engineer checks out your company with an AI chatbot before applying. The bot surfaces an old lawsuit and...

Dix and Eaton Media Relations
5 Game-changing benefits of media training
D&E Staff

Few things in life are as anxiety-inducing as public speaking. Add a news camera to the mix, and that anxiety is amplified—even...

Dix and Eaton Media Relations
How to use owned channels to amplify earned stories and establish thought leadership
D&E Staff

There is a growing focus in the media relations field on securing media placements and positioning thought leaders in the media because...

Dix and Eaton Media Relations
5 reasons why an awards strategy is more than a vanity exercise
D&E Staff

Think chasing awards is superficial? Think again. Talent and customers alike have endless choices, so standing out as a desirable employer is...

Dix and Eaton Media Relations
3 steps to get your execs ready for thought leadership (and why it’s important)
D&E Staff

Earlier this year, I shared some thoughts about getting your execs started with a LinkedIn thought leadership program. While LinkedIn is a...

Dix and Eaton Media Relations
The three Cs of starting an executive thought leadership program on LinkedIn
D&E Staff

Over the past couple of years, one of the most common conversations I’ve had with clients is about their desire to start...